Dunkin’ Donuts announces a new $100 million ad campaign that will include radio as a key component. The ad features the tag line “You Kin’ Do It” and will feature motivational messages for dealing with the tough economy. The Hill Holiday campaign is scheduled to run through 2009. (Inside Radio)
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The hangover that walloped the U.S. auto industry in 2008 is still hanging on this New Year, which will be marked by even tighter ad budgets with the biggest expenditures reserved for crucial model launches.
Promising better return on investment, GM will slash $600 million from U.S. advertising and promotions in the next four years to just $2.6 billion from $3.2 billion in 2008. It has not publicized its plans to accomplish this, though the automaker has cut out a number of high-profile events such as the Super Bowl.
Remerge Note: Will Radio Benefit? It should - if the auto industry is listening - click here.
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Clear Channel Radio has launched a new website for the Total Traffic Network, with expanded info on products and services.
The site includes a list of cities where CCTTN services are available, with maps showing data, hours of operation, and a list of local radio stations broadcasting the RDS TMC signal. There’s also an expanded FAQ, a list of management staff, and an archive for releases and newsletters.
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The internet, which emerged this year as a leading source for campaign news, has now surpassed all other media except television as a main source for national and international news.
Currently, 40% say they get most of their news about national and international issues from the internet, up from just 24% in September 2007. For the first time in a Pew survey, more people say they rely mostly on the internet for news than cite newspapers (35%). Television continues to be cited most frequently as a main source for national and international news, at 70%.
For young people, however, the internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online; an identical percentage cites television. In September 2007, twice as many young people said they relied mostly on television for news than mentioned the internet (68% vs. 34%).
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Just wanted to take a moment to extend a very Merry Christmas, Happy Holidays to all from the Remerge Family. If you’re like us - you’ll have quite the hustle & bustle going on with friends and family and gatherings and parties and travel… but, you’ll more than likely be able to squeeze in a little downtime to relax over this holiday season - even if just for a moment or two.
Since 2008 has brought so many challenges - and ushered in new questions concerning what’s ahead for legacy media 2009, you may be spending some of your time pondering what the new year will bring. What opportunities and challenges await you in 2009?
Below is a link to a recent speech given by Colin Powell’s son, Michael - former head of the FCC. Michael is a gifted and humorous speaker, with a knack for framing the Digital Revolution in terms and words that all can understand.
As a gift to yourself - take a moment and watch this keynote. If you don’t have an hour to spend in one sitting - bookmark it and return as time allows. Most especially (for radio) - listen to his thoughts from about :33:00 forward. This may provide some fresh perspective and spark new ideas for ‘09.
Here’s to a prosperous New Year!
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