Interactive marketing will approach $55 billion and represent 21% of all marketing spend in 2014, benefiting from search, online display, email marketing, social media and mobile marketing, per Forrester’s Interactive Marketing Forecast.

The firm predicts that the shift will result in overall lower marketing budgets, the end of old-media agencies, and interestingly, a new identity for Yahoo.

By far, print will suffer the cuts. A full 60% of respondents to Forrester’s survey said they are boosting their interactive budget by shifting money from other media. Forty percent of those who are increasing interactive media said they will take money from direct mail; 35% said newspaper media will get the axe to feed interactive; 28% said magazines. By contrast, only 12% said TV will get cut.  (MediaPost)

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