Despite the adoption of MP3 players and the growth of Internet-only stations, radio reaches 92.5% of persons aged 12+ each week. Even 90% percent of the youngest radio audience, teens aged 12-17, who are most accustomed to using new technologies and forms of media, continue to tune in each week. Network radio also reaches 86% of Adults aged 18-34 who are ad elusive and media multi-taskers.

Radio reaches more than 236 million persons aged 12 and older over the course of a typical week, according to the RADAR 103 National Radio Listening Report, which will officially be released MONDAY, DECEMBER 14th. (AllAccess)

Read More

Remerge Note: Listenership remains strong, but revenues continue to drop like a stone… it’s the model not the medium.