Faced with increasing pressure from Washington, the Interactive Advertising Bureau launched a public service campaign aimed at educating consumers about behavioral targeting.

The online campaign, created pro bono by WPP’s Schematic, features rich media banner ads with copy like “Advertising is creepy” and “Hey, this banner can tell where you live. Mind if we come over and sell you stuff?”

More than one dozen publishers — including Microsoft, Google’s YouTube, and AOL — have committed to donate a combined 500 million impressions for the initiative.  (MediaPost)

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