As Integrated Media Measurement Inc. upgrades its measurement service to include more tracking capabilities in the mobile and online space, the company released several notable findings culled from research it has conducted so far. Of interest to advertisers: the use of mobile phones for content delivery is rising rapidly, while PCs are being used more than TVs to access content.

IMMI, which has tracked exposure to TV, radio and theatrical content via a mobile phone that picks up audio signals, is now offering more opportunities to track consumer behavior online and on wireless devices.  (MediaPost)

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