A survey of 831 small businesses of under 500 employees, which showed that 74.1% of respondents plan to increase their use email marketing and 68.3% will increase their use of social media in 2010.

The survey reveals that small businesses intend to continue their marketing spend in the email marketing channel. Only 3.8% of respondents do not plan to use email marketing in 2010, which indicates that the channel continues to demonstrate value to small businesses.

Conversely, the channels that respondents plan to use least in 2010 are television and radio advertising. The majority, 79.6% are not planning to use TV, and 72.7% of small businesses will not use radio advertising.

The results also highlight that small businesses are wary of channels such as online banner advertising and search engine marketing. (Vertical Response)

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